SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
Quality of traffic. You can attract all the visitors in the world, but if they're coming to your site because Google tells them you're a resource for Apple computers when really you're a farmer selling apples, that is not quality traffic. Instead you want to attract visitors who are genuinely interested in products that you offer.
Quantity of traffic. Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.
Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don't have to pay for.
- SEO on page Factor.
- Content Overview.
- Link Building.
- Keywords.
- Design Overview.
- Performance Overview.
- Accessibility Overview.
- Off page Factor.
An SEO Audit is the analysis of your website based on factors that are important to the search engines in terms of organic search results. It dives into the technical infrastructure, on-page and off-page elements to in order to determine issues, opportunities, and recommended fixes
search engine optimization (SEO) is the process of making your site and content easier to find by search engines. However, in an ever-changing landscape of best practices, tools, marketing services and Google algorithm updates, it can quickly become overwhelming for marketers to choose where to begin SEO and what areas to focus on for the best ROI. Before embarking on any SEO tactics, having a sound strategy can help define a path and expected outcomes.
Planning Strategy.
SEO strategy is the process that you follow when you want to get more organic traffic.
- Audience definition
- Website, rankings, and Google tools audit
- Goals and objectives
Project Results.
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